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11 Ways Top B2B Marketers Are Breaking Free of Boring B2B
How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts? We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing. Our third season of […]
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B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options
Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost What Makes A Brand Best-in-Class on […]
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Describing life after the Ph.D., an academic highlights three aspects (opinion)
I was recently asked to participate in a panel on Life After the Ph.D., with the aim of helping students enrolled in doctoral programs in design get a glimpse of what different career paths hold. More specifically, the panelists were asked to share up to three images that captured a typical day or week at […]
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Three Post Pandemic B2B Marketing Trends
For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that did not adjust, adapt or pivot over […]
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Tapering Clock Is Ticking: Fed Gives Gold Some Time
The Fed acknowledged the economy’s progress, but it’s still not “substantial progress.” In short, Fed Chair Jerome Powell merely slowed the hand of the tapering clock. Last week (July 28, 2021), the FOMC published its newest statement on monetary policy. The publication was barely altered. The Fed noted that the U.S. economy has continued to […]
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Blast Into Orbit With 5 Efficiency Boosters For B2B Marketers
How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency? As TopRank Marketing chief executive and co-founder Lee Odden said in 2018 in 16 Ways to Be More Efficient with Content Creation, “Without additional budget or writing resources, the most practical way to squeeze out more content creation productivity […]
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B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling
Twitter’s Fleets Format To Disappear, Just Weeks After Ads Test CommencedTwitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn’t performed as well as initially envisioned, the firm recently announced. MediaPost Digital to power a 10.4% recovery in […]
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Patients With Fibromyalgia Spectrum Disorder – The Health Care Blog
By HANS DUVEFELT Specialists in orthopedics and general surgery often want us, the primary care doctors, to manage postoperative pain. I don’t like that. First, I don’t know as much as the surgeons about the typical, expected recovery from their procedures. My own appendectomy in Sweden in 1972 was an open one that I stayed […]
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Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey
The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have adjusted their go-to-market approach to satisfy the changing customer expectations that have evolved during the […]
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Ruling Puts Pause on Mills College Acquisition Talks
The Alameda County Superior Court issued a temporary restraining order against Mills College Thursday, prohibiting college officials from voting on a potential merger deal with Northeastern University. The court set a hearing for Aug. 16 regarding the motion filed by Mills trustee Viji Nakka-Cammauf and former trustee Tara Singh. The two alumnae have requested the college […]