It’s a question asked by writers and content marketers everywhere. The answer is elusive. Google this question, and you’ll get numbers across the board, and none of them seem conclusive. The truth is, all of these are partly right. The other truth — one that’s either liberating or frustrating (or both) — is that the […]

In the past decade, podcasts transformed from a niche medium to a popular form of entertainment on par with traditional media. In fact, over 55% of Americans have listened to a podcast, and 37% listen to podcasts monthly. For content marketers, podcasts represent a fun and engaging way to connect with […]

Great news! It’s easier than ever to host a virtual event. Not-so-great news! Every B2B brand you’ve ever heard of is ALSO hosting virtual events. And most of us are sick to death of staring at a screen 24/7. That doesn’t mean to not do virtual events. But it does mean we have to be […]

The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.

The past two years have been anything but consistent.

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for marketing managers who handle all marketing efforts. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing […]

You’ve created a stellar piece of content. It’s informative, packed with actionable tips and even features a sleek looking infographic. So, in the days after you post, suffice to say you’re pretty hyped to check the data and see how it’s doing. You click refresh … and then refresh again, clean off your glasses and […]

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.

Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content. Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. […]

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business […]