Category: Digital Marketing

  • How to Build a Robust Direct Marketing Strategy [+ Examples]

    Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

  • How to Remove Duplicates in Excel (5 Steps With Pictures)

    Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:

  • 15 Cover Letter Templates to Perfect Your Next Job Application

    Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like […]

  • 7 LinkedIn B2B Marketing Strategies to Try

    LinkedIn is a powerful social media site and one that your business shouldn’t ignore. But to achieve the results you’re looking for, you need to implement an effective B2B LinkedIn marketing strategy. What is a LinkedIn B2B marketing strategy, and how do you implement one? We’ve covered everything you need to know about marketing your […]

  • An Introduction to OpenAI’s DALL-E 2 AI

    If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a […]

  • How to Get on TikTok’s For You Page (FYP)

    TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this.  Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide.  There appears to be no stopping the […]

  • What Is Twitch? How Do Brands Use It?

    Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there […]

  • How to Use Meta Business Suite in 2022

    You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

  • What You Should be Listening to Now

    32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

  • 7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of

    You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […]