Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like […]

LinkedIn is a powerful social media site and one that your business shouldn’t ignore. But to achieve the results you’re looking for, you need to implement an effective B2B LinkedIn marketing strategy. What is a LinkedIn B2B marketing strategy, and how do you implement one? We’ve covered everything you need to know about marketing your […]

If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a […]

TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this.  Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide.  There appears to be no stopping the […]

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there […]

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […]